Something exciting is happening!

Riff Raff Baby Australia are collaborating with Miracle Babies Foundation for the launch of their new rainbow coloured Sleep Toy 'Dream the Bunny'. Riff Raff will be donating 5% of sales from their newly released product which will go towards supporting premature and sick newborns through our NurtureProgram Resource and Services.

Riff Raff's Mission is to deliver magic moments and lasting memories to families all over the world through exceptional customer experience and industry-leading product solutions.

Riff Raff understands that it's the little things that really count. They are known for their generosity and kindness and are actively thinking of what can really light up the faces of their customers and give back to the communities around them.

It's more than just a collaboration! Riff Raff team members have personally experienced the birth of a premature or sick newborn and understands the importance of Miracle Babies Foundation.

Riff Raff Brand Manager, Carmel Membery, speaks about the importance of this special collaboration.

"Our brand for the past 7 years has been privy to many of the moments that form the foundation of the parenting journey for families who experience premature birth or a stay in NICU for newborn sickness. Whilst the part we play is only a small one compared to the wonderful work of the nurses, doctors and Miracle Babies foundation, it has always humbled us to see our toys bringing comfort to the babies that need it most.  I experienced premature birth myself and am forever thankful for the support that was given to my Hudson. The collaboration between the Miracle Babies Foundation and Riff Raff Baby is one we are proud of".