Miracle Babies’ continued expansion supported by ACTIVE Display group


Since 2005, Miracle Babies Foundation has provided emotional support for families through peer-to-peer and face-to-face services, providing connection to others who understand. Formed initially by a group of mums, bonded together by their own traumatic experiences, the Foundation has continued to grow, to Australia’s leading not-for-profit organisation supporting premature and sick newborns and their families, and now with a global footprint.

Over the years, our support program has expanded to reach more families across Australia and the Miracle Babies NurtureProgram is now globally recognised within the Neonatal Field.

Miracle Babies Foundation also acts as a parent advocate and voice in major trials, research and breakthrough initiatives (including the Australian Red Cross Blood Service Milk Bank), to achieve better, healthier outcomes for premature and sick newborns and their families, and is part of a global alliance for Newborn Care (GLANCE) with CEO & Co-Founder, Kylie Pussell one of 20 representatives from 14 countries on the Chair Committee.

With services currently in around 90% of NICUs and NurtureGroups (play and support groups) operating in 20 communities across the country, growth of the support and Head Office team was vital in enabling continued expansion.

In 2019, Active Sites Alive Pty (ACTIVE Display Group) allowed a positive step forward to further build the capability of the organisation and expand services nationally, to reach more families.

Through in-kind support, ACTIVE Display Group assisted Miracle Babies Foundation, via;

  • Achieving a larger Head Office space to enable staff growth, whilst alleviating overhead costs – this has been crucial in enabling expansion of our programs and increased face-to-face support services across Australia, coordinated with state teams from Head Office.
  • Alleviating lease costs to allow the Foundation to direct more funding income into services and resources for families. 

The value of in-kind support from ACTIVE Display to date is equivalent to one year of full support via our NurtureProgram support services for 416 families across Australia.

The support has been especially appreciated during the COVID-19 Pandemic. During this time, Miracle Babies has had to adapt to respond to heightened anxiety and parental stress amongst families facing isolation, and deliver support via new, online platforms due to restrictions, with less income streams available to the Foundation. Meanwhile, the demand for our resources for families distributed via hospitals continued. All of these are stored, packed and fulfilled via our Head Office in Chipping Norton. Over the last 12 months, more than 4,000 resources have been provided to families in the NICU or Special Care Nursery.

These resources include:

  • NICU Survival Packs: Providing information and tools to help families understand and cope through the NICU experience. These packs are provided to families in hospital with a baby currently in NICU or SCN.
  • Memory Boxes: A special resource offering solace to families who are grieving a loss.
  • Emergency Care Packs: Our Emergency Care Packs were designed in consultation with parents and are available to families who have been admitted to hospital unexpectedly or transferred a distance from home.
  • Grad Bags: Supporting the transition from hospital to home providing information, tools and support in caring for their premature or sick newborn after discharge.

“It is been a busy, yet challenging time and without the support of organisations like ACTIVE Display, our Foundation would have struggled more with providing the needed support for families at such a crucial and uncertain time. With more than 48,000 babies being born premature or sick each year in Australia, Miracle Babies provides services and support to thousands of families nationally. This support can transform the lives of the entire family unit, through greater confidence and knowledge, and will ultimately lead to better outcomes for more newborns. Expansion of our support services to reach more impacted families will continue to be our goal with around 2 in 3 families still without access. There are simply too many going through this alone. We cannot thank ACTIVE Display enough for their wonderful support, allowing us to focus more funds into areas that directly impact these newborns and their families” - Kylie Pussell – CEO & Co-Founder of Miracle Babies Foundation and Mum to 3 surviving miracle babies

       Above: (L) Miracle Babies Foundation Head Office Team, (R) Kylie Pussell, CEO & Co-Founder