Miracle Babies strongly supports breastfeeding and wants to help increase the number of newborns that benefit from breastmilk, especially babies born premature or sick at birth.
1/08/2026
World Breastfeeding Week 2026
World Breastfeeding Week (WBW), held annually from 1–7 August, is a global campaign organised by the World Alliance for Breastfeeding Action (WABA) and is one of the largest collaborative initiatives led by international organisations including the World Health Organization (WHO) and UNICEF. The campaign promotes the benefits of breastfeeding and advocates for the support needed to enable families to achieve their breastfeeding goals.
The 2026 World Breastfeeding Week theme, "Breastfeeding for a Sustainable Start in Life: Strengthen What Works," focuses on tracking progress, evaluating impact, and scaling proven approaches that improve breastfeeding outcomes. It calls on governments, health systems, workplaces, communities, civil society organisations, and families to build on successful initiatives and strengthen the "Warm Chain of Support" for breastfeeding.
Breast milk is important for all babies but for premature and sick newborns, it provides vitally important health benefits and acts like a medicine that only mothers milk can provide. Research has shown that the composition of a mother’s breast milk is different if her baby is born premature than if her baby was born fullterm. It is tailored to the needs of a premature gut and is highly beneficial for baby.
The longer a premature or sick baby has access to breastmilk, the more profound and long-lasting the benefits.
- Breast milk provides better nutrient absorption, digestive functioning and nervous system development.
- Colostrum (first milk) is rich in antibodies called ‘immunoglobins’ and coats the gastro-intestinal tract, stomach and intestines, providing protection from viruses and bacteria.
- Mothers of premature babies produce milk that is higher in nitrogen, protein, lipids, fatty acids, vitamins, calcium and other vital elements that are important to the development of premmies.
- Breast milk antibodies protect from viruses such as gastroenteritis, sepsis and necrotising enterocolitis.
- Research shows that breast milk reduces the risk of conditions such as allergies, asthma and eczema.
- The varying composition of breast milk keeps pace with the baby’s changing nutritional needs.
- Breast milk has vital long-chain polyunsaturated fatty acids, which are essential to brain development
Supporting Families When It Matters Most
We are proud to stand alongside our Corporate Partner, Medi-Rent/mybreastpump.com.au, in supporting families throughout their breastfeeding journey.
Mybreastpump.com.au is Australia's trusted online provider of hospital-grade breast pump rentals and breastfeeding support products, with its products available through hospital pharmacies nationwide. Their mission is to empower mothers with access to reliable, hospital-grade breastfeeding equipment and compassionate support when they need it most.
Offering a range of hospital-grade breast pumps for hire, mybreastpump.com.au provides fast and secure delivery Australia-wide, ensuring families can access professional-grade breastfeeding solutions from the comfort of their home.
In addition to providing breast pumps for hire, mybreastpump.com.au offers education around expressing breastmilk and dedicated NICU pumping support. If families need assistance with their pump, mybreastpump also provides over-the-phone troubleshooting and support, helping to resolve issues quickly so they can continue expressing and caring for their baby with confidence and without unnecessary interruption.
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Education Support on Our Website
Alongside the practical support provided by mybreastpump, our Nurture E Information Hub gives families access to trusted information and support focused on Evidence, Education and Empowerment.
When navigating the challenges of having a premature or sick newborn, access to reliable information whenever you need it can make all the difference. By making these resources freely available on our website, we help families feel more informed, confident and supported throughout their neonatal journey.
Within the In Hospital section of our Nurture E Information Hub, families can access information on Feeding Your Baby, including topics such as breastmilk, expressing breastmilk, the transport and storage of breastmilk, donor milk and other feeding options.
The Post Pregnancy section also provides dedicated Breastfeeding information, covering topics such as expressing breastmilk, understanding breastmilk, managing breast engorgement, milk supply and let-down and addressing common breastfeeding challenges including blocked milk ducts and mastitis.
Together, these resources help families access evidence-based information and support at every stage of their feeding journey, empowering them to make informed decisions for themselves and their baby.
